How do you stand out in 2025 in a world full of AI-driven images?
How do you stay unique in a world of visual overload?
In my previous blog, I wondered how AI could support my 3D animation process. This got me thinking about the future of motion design in 2025. What do I personally expect? What style trends do I expect?
These personal expectations are based on intuition, not science, but they seem like a logical response to the rise of AI in motion design. Companies want to stand out in a world full of visually impressive but often impersonal content. How can you differentiate yourself when everything is possible, but images are increasingly starting to look alike? For me, the answer lies in two opposite trends: 1. tactile, "squishy" effects and 2. minimalism.
1. Tactile, 'squishy' effects
This trend aligns with the popularity of "oddly satisfying" content. It's about objects that squeeze, stretch, or melt, and look so realistic you almost want to touch them. Think rubber-like textures, flowing movements, and cheerful colours such as pastels and neon. This gives digital content a playful and appealing look.
This aesthetic doesn't just evoke fun; it also taps into a sense of nostalgia for simpler times, reminiscent of childhood toys like stress balls, slime, or stretchy figurines. By blending modern technology with these familiar, tactile visuals, it creates a bridge between the past and present. The playful squish and stretch effects bring back memories of carefree moments, offering a comforting escape in a fast-paced, digital world. This nostalgic undertone enhances its emotional appeal, making it resonate on a deeper level with audiences of all ages.
2.Minimalism in motion design
Minimalistic motion design (especially 2D) is all about simplicity and calmness. By showing only what’s essential, focus is created and space for interpretation remains. Think soft animations, geometric shapes, and limited color usage. This trend offers relief in a world full of busy images. It helps brands clearly convey their core message and is often also more sustainable in terms of production!)
Minimalistic motion design isn’t just visually appealing; it’s also a powerful storytelling tool. By stripping away unnecessary details, the viewer’s attention is drawn to the essence of the narrative, allowing the core message to shine through. This simplicity ensures that the story is both memorable and impactful, enabling brands to communicate their values and identity with clarity. Moreover, the understated aesthetic invites viewers to engage on a more emotional level, encouraging them to interpret and connect with the content in their own way. This thoughtful approach to design turns every frame into a deliberate, meaningful statement.
My personal conclusion
Minimalism provides focus in a world full of distractions, while tactile 3D effects play with our need for surprising, almost physical experiences. These contrasts inspire me to seek balance in my work: simple where it can be, and playful where it should be. That keeps motion design exciting and distinctive. These styles (in motion design) are a logical answer in my opinion to the increasing overload of A.I. generated “realistic” imagery.
These styles are definitely worth exploring if you want to stand out in 2025.