AI is changing the way we create, design and tell stories. I find that genuinely exciting. New tools are opening up creative possibilities that were difficult, expensive or simply impossible to achieve a few years ago.
I use AI to explore ideas, develop visual concepts and create content in new and unexpected ways. From AI-generated imagery and video to creative experimentation and content variations, AI has become a powerful addition to my creative toolkit.
AI can also be the production tool for the final video itself. Depending on the project, an entire film can be created using AI: from concept to finished sequence. This can be particularly interesting for campaigns, social content, concept films and creative experiments.
But generating an image or video is only the beginning. Fine-tuning, consistency and optimisation still require human expertise.I combine AI with storytelling, motion design and 3D to turn promising AI output into polished, engaging and on-brand content.
AI also makes it possible to create more from one strong idea. A single concept can become different scenes, formats, short-form videos and social assets creating more content without starting from scratch every time.
Every project starts with the idea and the communication challenge. From there, I explore where AI can add real value; whether that's speed, scale, experimentation or a visual approach that would be difficult to achieve traditionally.
